Hustveit will oversee the company’s global marketing strategy, team, and programs

San Francisco, CA & New York, NY – January 30, 2025 – Dealpath, the real estate industry’s leading investment and deal management platform, today announced the appointment of Cindy Hustveit as Vice President of Marketing. Hustveit will be responsible for the company’s global marketing strategy, team, and programs and help drive efforts to accelerate growth, further  strengthen customer engagement, and expand Dealpath’s presence as a trusted leader in the real estate investment ecosystem.

“Cindy’s appointment comes at a pivotal time in Dealpath’s evolution and next phase of growth reflecting our ongoing commitment to building a dynamic, world class team,” said Mike Sroka, CEO and co-founder of Dealpath. “Her extensive SaaS and financial services experience and impressive career trajectory will make her a key member of our leadership team, and we are confident she will have an immediate impact on our overall success.”

Hustveit brings over 17 years of progressive marketing experience to her new role, with an emphasis on building and scaling marketing teams at B2B companies. She joins Dealpath from WorkMarket by ADP, the all-in-one system to manage independent contractors, where she was Head of Marketing. Prior to WorkMarket, she held leadership roles at Navatar, a SaaS platform for global financial firms, including Director of Marketing and then Vice President of Marketing. Earlier in her career, she held managerial roles in the marketing divisions of companies such as American Express and started in debt investments at Blackrock Kelso Capital.

“Dealpath has quickly become a household  name in commercial real estate and proptech, and I’m incredibly excited to be joining this talented team as Vice President of Marketing” said Hustveit. “I look forward to working with Dealpath leadership and the company’s marketing function to develop impactful marketing strategies that will drive growth and strengthen its brand presence.”

Hustveit graduated from Dartmouth with a bachelor’s degree in economics and psychology. She also earned an MBA in business administration, marketing and entrepreneurship from The Booth School of Business at The University of Chicago.